Sometimes, it's that way in marketing, too. When too many people are doing too many things and going off in too many directions, the most valuable person is the one who steps back, squints at the situation and asks "why?"
It's easy to just keep coming up with more tasks to do, more things to spend money on, more ideas. What's hard is narrowing things down to the right task for the right price with the right approach. So many clients are grasping at anything that flies by in this economy. But what will separate the good from the bad is good, old-fashioned eye-balling.
