Wednesday, January 21, 2009

Marketing Hope

I could not let the inauguration pass without a comment. Or a huge sigh of relief. 

We all could take a page from Obama's notebook on marketing - find what's relevant, talk about it, be consistent, be bold, be sure. Don't be afraid to change the paradigm, don't be afraid to try new things. 

That's how he won the presidency. He knows that hype and hoopla are as empty as W's head. 

It's something we should all remember. 

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