Size does matter - smaller is better.

When it comes to choosing a branding and marketing partner, smaller is almost always better. Why? Because unless you've got hundreds of millions to spend, you cannot compete with those clients who do, in terms of who will work on your business and how well your account is serviced. 

With a small to mid-sized agency, chances are there won't be one big behemoth in the shop to suck up all the best creative and strategic minds. You'll get your fair share of attention, maybe even more than your fair share. 

Large communications firms tend to have lots of people on staff, whether they need them or not. And they'll try to put as many of those people your job numbers as they can. Smaller agencies tend to staff up with appropriate people for new accounts because they just don't have the cash cow to float people who aren't contributing. They also tend to partner with outside firms on a by-project basis, so you're not paying for departments you don't need or want.  

You'll also get better access to the top minds with a smaller agency. So instead of having dinner once or twice a year, you'll get real face time with the people in charge. 

Lastly - and this is a big one - don't think that big agency means big names means big ideas. Smaller agencies are the refuges for those who are fed up with big corporate politics, tired of doing mediocre work, ready to take charge and responsibility. Smaller agencies can't pass the buck - there's nowhere to pass it. 

So, think about it. Next time you're looking for a branding, marketing & communications partner, think small.